19 NOV 2024

INTRODUCING WINTER 24

STYLE

Dip your toe into our latest campaign - the water is warm. Captured at Yamba Ocean Pool, you're going to enjoy getting dressed this season. Hook, line, and sinker.

Introducing Winter 24 — a season of modern dressing and effortless silhouettes. Who upped the ante when the temps got lower? You did.

Captured beside the Yamba Ocean Pool in New South Wales, Australia, by photographer Kristina Yenko, this collection takes on shapes and shades in neutral tones to ensure your style evolution gets the credit it deserves. Feels good, doesn’t it.

Keeping it elevated and understated (the telltale signs of any great winter wardrobe), Winter 24 is the season to dip your toe into longline silhouettes, suede fabrications, and key layering pieces that do all the heavy lifting for you. Agreed, it’s quite the line-up.

If we had to guess, you’re already making room for these in your closet. You’re going to need it.

Explore Winter 24 now.

Shop intentionally. Style effortlessly.

THE LOOKBOOK

BEAUTY NOTES

Fresh skin — we love it, we champion it, Cat Smith enhances it.

As an Aussie brand, we embody natural beauty and an effortless attitude. Erring on the side of less, not more. Low maintenance stuff.

Australian HMUA Cat Smith gave our campaign muse, Aude, just that. Feels fresh, doesn't it.

THE LOCATION

Built into the rocks in the 1960s, the Yamba Ocean Pool is the most northerly of the real ocean baths along the New South Wales Australian coastline. A pretty picturesque place to swim a few laps, cleaned out like clockwork with the changing tides. It's a shame we forgot our bathers.