27 AUG 2024

The FW24 Collection

STYLE

West is best – at least that’s the sentiment we’re taking into our latest campaign, captured on the rocky shores of Reddell Beach in Broome, Western Australia.

Maia wears the Jac Longline Trucker and Midi Skirt

So sorry to do this to you, but FW24 is here. You're in for a good season.

Transporting you to the red rock formations of Reddell Beach in Broome, Western Australia, the FW24 Collection takes on shapes and silhouettes that feel fresh yet familiar (so, you know you’re going to reach for them again and again and again).

Delving into a color palette inspired by the soft hues of nature, these pieces are destined to slip seamlessly into your existing style code while quietly elevating your outfit options. It's true, we thought of everything.

Championing designs intended to be worn with ease, the FW24 Collection focuses on longline styles across laidback tailoring and modern essentials that feel elevated without the effort (and no one will suspect a thing).

Explore FW24 now.

Shop intentionally. Style effortlessly.

THE LOOKBOOK

BEAUTY NOTES

Maybe they’re born with it. Maybe it’s Emma Chen. It’s probably both. Fresh skin always wins. It’s the DISSH brief, 100% of the time.

Take it from Australian HMUA Emma Chen (she’s basically part of the furniture now), who kept it minimal and fresh on the faces behind our FF24 campaign, Maia and Lisa. Natural beauties in a naturally beautiful habitat.

THE LOCATION

It’s a good thing a few of us know how to handle a 4WD or the FW24 campaign might have turned out differently. Only accessible along the unsealed Kavite Road, Reddell Beach is a natural wonder, with red rock formations standing like sculptures beside the turquoise blue of the Indian Ocean. Truth be told, it wasn’t easy to clamber down the rugged sand cliffs with multiple suitcases in the blazing sun (all the gear and no idea), but it sure was worth it.

We were so grateful to have received permission from the Yawuru people to bring to life our latest campaign on this significant location. Upon arrival, Yawuru Elder and Cultural Consultant Maree performed a welcome to country with us on Cable Beach.

We acknowledge the Traditional Custodians of Rubibi and pay our respects to their Elders past and present. We extend that respect to all Aboriginal and Torres Strait Islander peoples.